Latest Version: 06/01/2026
- Legal Basis for Email Marketing
In compliance with the General Data Protection Regulation (GDPR) and the European Communities (Electronic Communications Networks and Services) (Privacy and Electronic Communications) Regulations 2011 (SI 336/2011), Salthill Hotel may send you marketing communications only when:
- You have explicitly opted in to receive marketing emails; or
- You are an existing customer, and we are promoting similar products or services, provided:
- You were given a clear opportunity to opt out at the time your data was collected.
- You continue to have a simple and accessible way to opt out of future marketing communications at any time.
The legal basis for processing personal data for marketing purposes is consent under Article 6(1)(a) GDPR, and, where applicable, the “soft opt-in” provision under Regulation 13 of SI 336/2011.
- Consent for Marketing Communications
We only send email marketing and promotional e-zines if we have your freely given, informed, and unambiguous consent. Consent is typically collected through:
- Online forms with unticked checkboxes.
- Check-ins or bookings where marketing consent is clearly separated from terms and conditions.
You are not required to provide marketing consent in order to make a booking or access our services.
We record the date, method, and context of your consent and allow you to withdraw it at any time.
- Content of Communications
Our marketing emails and e-zines may include:
- Hotel promotions and packages.
- Exclusive offers for stays, events, or dining.
- News and updates about the hotel or group.
- Surveys or feedback opportunities.
Each message will clearly identify Salthill Hotel as the sender and provide contact details.
- Right to Opt-Out / Withdraw Consent
You may unsubscribe or opt-out of marketing emails at any time by:
- Clicking the unsubscribe link included in every marketing email, or
- Contacting us directly at [digitalmarketing@byrnehotelgroup.com].
We will process opt-out requests without undue delay and remove you from future communications unless you re-subscribe.
Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
- Data Protection and Security
We store and process your personal data securely. All marketing data is protected with appropriate technical and organisational measures, including:
- Encrypted storage and transmission (SSL).
- Restricted access by trained staff.
- Regular system monitoring for unauthorised access.
We do not sell or share your data with third parties for external marketing purposes.
- Use of Third-Party Services
We may use trusted third-party platforms (e.g., Mailchimp, Net Affinity) to manage our marketing campaigns. These providers are GDPR-compliant and act on our behalf under strict data protection contracts.
Where data is transferred outside the European Economic Area (EEA), appropriate safeguards such as Standard Contractual Clauses approved by the European Commission are in place.
- Data Retention
We retain your marketing data only for as long as necessary:
- If you are a customer, up to 12 months after your last interaction.
- If you subscribed via our website, until you withdraw consent.
We periodically review and delete marketing contacts who are inactive or have opted out.
- Your Rights
You have the right to:
- Access your data.
- Request correction or deletion.
- Object to processing for direct marketing.
- Restrict processing in certain circumstances.
- Request data portability where applicable.
- Lodge a complaint with the Data Protection Commission (www.dataprotection.ie)
- Policy Updates
We may update this policy to remain compliant with legal requirements or reflect changes in our practices. The most current version will always be available on our website.
Where changes materially affect how your data is used for marketing, we will notify you or seek renewed consent where required.
Contact Us
If you have any questions or concerns about this policy or your personal data:
- Email reservations@salthillhotel.com
- Phone: +353 91 511722
- Address: Salthill Hotel, Promenade, Salthill, Galway, Ireland
Data Controller: Salthill Hotel
